Home Exhibition is the "show" of big brands
Every industry's off-season is the best time for companies to "train". Enterprises have more time and energy to share and communicate. This year, for many industries, they are facing the pain of transformation and change, and home building materials companies are seeking to [change". Therefore, the full play of the industry's booster function during the off-season has become a key factor in the industry association's activities concentrated in the spring of March.
With the development of technology, more dealers are no longer the main means of choice if they want to find a company that suits them.
In the era of network and information, the way of communication between dealers and enterprises is no longer single. Mobile Internet and third-party platforms can be said to break this cage, allowing people to get the information they want in a simpler and faster way. For example, Jumei Technology launched the [Exploration Report", Cheng Jinjin`s investment in the launch of the hot wheels, and Huiya Information`s small peer-to-peer investment associations, etc., which have greatly changed the situation of simply making investment decisions by the exhibition.
Under the current economic environment, the pressure on enterprises to participate in the exhibition is getting bigger and bigger, the cost of investment is getting higher and higher, and the benefits are getting smaller and smaller. I have to say that the big show makes the manufacturers complain, 2-3 days to finish reading, but also to communicate, often tired and squatting; the exhibition is too much, for the manufacturers, tired of coping, difficult to offer quality .
Looking at the future from a higher perspective, the industry concentration will definitely become more concentrated. It is truly sustainable in the business model, innovative in product design and development, and truly influential in brand marketing. There are only a handful o